REGISTER, EAT & MINGLE
The Future You & I
What will our future world look like? Who and what will define our media consumption, purchase decisions and lifestyle habits? Human or machines; if our lives can be automated who makes the decisions? Get a glimpse into my future life as we explore the latest trends that that are shaping the future consumer.
Arshan Saha, APAC CEO, Xaxis
How Should You Plan
For A Customer
Most businesses do digital transformation and customer experience by running projects after projects. Tom will explain why this is highly unlikely to help you reach your goals on either.
Tom Voirol, APAC Chief Experience Officer, Ogilvy
Media Dystopia Part 1:
The Future Of Sound
Inspired by the dystopian shows like Black Mirror, we imagine potential scary futures of media based on emerging tech and trends we see today. Each future examines a current trend in media, technology or shifting consumer behaviors, and plays them out to its most dramatic conclusion. We then demonstrate what brands can do to prepare for each of these futures.
Janet Levine, Managing DIrector, Mindshare Invention+
DEVIATE GETS SKOOL-ED
"Marketing To The
In this pitch battle, we are inviting two student teams from top universities in Singapore to share with us how they prefer to be marketed to. At the end of each pitch, we will do a LIVE audience voting to determine your favourite pitch. The results will be revealed at the end of the conference, and the teams will be walking away with cool prizes and trophies. Additionally, we will have some of the youths from Xaxis to give an insight on how they would like brands to engage them; given their unique position as both a consumer and programmatic native.
LET'S TAKE A BREATHER
Unlocking Value Of Tech
As the worlds of TV and Digital converge, technology is providing more opportunities for marketers to reach audiences at scale. However, creating relevant advertising experiences across screens remains a significant obstacle in APAC. Add transparency and brand safety concerns to the equation, along with fragmentation in the region and industry, and it becomes clear to see the profound challenges that buyers face. This panel will discuss the tools and strategies that can be used to create differentiated value for agencies, trading desks and brands in Asia.
Moderator : Eimear O'Rourke, Account Director, Global Accounts, Xandr
Tom Dover, APAC Account Director, Xandr
Rose Huskey, SEA CEO, Wavemaker
Mike Bevans, Global VP of Product Solutions, Marketing and Innovation, Xaxis
Flipkart Case Study
Walk through with Google how they collaborated with Flipkart, one of India's largest e-commerce players, to develop a voice-based AI experience that provided users with a real life haggling experience through the power of Google Assistant.
Aditya Mirchandani, APAC Creative Business Partner, Google Zoo
Media Dystopia Part 2 :
The Subscription Model
Inspired by the dystopian, sometimes scary futures that shows like Black Mirror project from current tech and consumer developments, we imagine potential futures of media based on emerging tech and trends we see today. Each future examines a current trend in media, technology or shifting consumer behaviors, and plays them out to its most dramatic conclusion. We then demonstrate what brands can do to prepare for each of these futures.
Janet Levine, Managing Director, Mindshare Invention+
Diversity & Inclusion in Advertising
Embracing diversity and fostering inclusion is good for business. Companies in the top quartile for gender diversity outperform their competitors by 15% and those in the top quartile for ethnic diversity outperform their competitors by 35%. Hear from VISA, the global sponsor of the World Cup (both Men's and Women's), on how D&I flows throughout its organisation and into its global marketing campaigns.
Dr. Huu Minh TRAN, VP of AP Partner Marketing Services, VISA Worldwide Pte Limited
LET'S TAKE A BREATHER
DeViating From The Norm
Dr. Chhavi Rajawat stands out in the village setting. Setting a perfect example for the adage, ‘think global; act local’, the MBA holder, who was a highflyer in the corporate world, through her stints in Airtel and Times of India, is now spending time with illiterate or semi-literate villagers.
She gave up a plum job, casting off an urban lifestyle, and decided to serve the underprivileged inhabitants of her ancestral village in Rajasthan, Soda, after the people, who fondly refer to her as ‘Baisa’, elected her as their sarpanch (village head) in 2010. Find out how she deviated to answer her true calling.
Dr. Chhavi Rajawat Village Chief of Soda, Rajastan
The A.I Advantage:
Live & In Person
Have you ever wondered what AI can actually DO to improve the ROI of your advertising campaigns? Come see for yourself, as we showcase how machine learning & bespoke algorithms can deliver better media and business outcomes with a live, interactive audience demonstration. Walk away with an understanding of how AI in marketing works, experience coding first hand, and see if you can trick our algorithms.
Sara Robertson, Global VP Product Engineering, Xaxis
Thrive, Strive or Cease
How Will Marketers Evolve
If change is the only constant, who will thrive in the new environment and amongst the new challenges? Who will Agencies need to hire? How will the roles of marketers evolve with the future consumer? What are the skillsets needed to navigate new media channels in this new exciting era? Let’s discuss what will tomorrow’s marketers look like.
Moderator : Deepika Nikhilender, SVP, Xaxis
Silas Lewis – Meilus, Director, Head of Media APAC, GSK
Jennifer Chase, Head of Digital Sales, MediaCorp
Dejan Kutnjak, Regional Account Director, MediaCom
Liliane Sek, Senior Director, Brand Activation, Adidas
CLOSING & PRIZE GIVING
"LOL: Leveraging On Laughter"
It has been said that an adult laughs 15-20 times a day on average. So how important is laughter? SGAG gives an in-depth perspective matched with neuroscience on how branded content can shape an audience's attitude and intention towards a brand.
Karl Mak, CEO & Co-founder, SGAG
Data & Creativity in Advertising
It used to be about the left brained or the right brained - the creative and the logical. But we know that teaming up poses a greater power than being at loggerheads. So how do we benefit from this teamup, and especially so for consumers? Brands need to understand what AI means and how it can actually impact outcomes. It’s time to demand more.
Teads: Emmanuel Fischmeister, APAC Head of Business Development and Jonathan Lewis, Global Head