India is set to become a US$ 5 trillion economy in the next five years, and true to the Innovative DNA at Xaxis, we bravely go beyond. Welcome to DeViate India, our inaugural innovation summit that gathers brands, agencies, and various thought leaders and disruptors in the Adtech/ Martech landscape.
Bharat Khatri, Country Lead - India, Xaxis
THE FUTURE YOU & I
What will our future world look like? Who and what will define our media consumption, purchase decisions and lifestyle habits? If our lives can be automated who makes the decisions - humans or machines? Get a glimpse into my future life as we explore the latest trends that are shaping the future consumer.
Arshan Saha, APAC CEO, Xaxis
let's talk about USER ENGAGEMENT: what's next?
In a digital world, users are exposed to thousands of messages every single day. To add to the confusion, we are increasingly required to be aware of improved and evolving technologies: mobility, voice, AR, VR... In this brave new world where "users" are more and more in control of their advertising destiny, how do Brands best leverage these new technologies in the right way? How they should think creatively to deliver new forms of engagement and more positive interaction, and ultimately drive benefit to their consumers as well.
Dr. Kushal Sanghvi, Country Lead - India, Integral Ad Science
Panel: DATA & CREATIVITY IN ADVERTISING
When data becomes the new oil powering campaigns from brief to execution, creativity seems to have taken a back seat. Should this be a case of the left brained vs. the right brained - the creative vs the logical? How can we benefit from data-driven creativity and how do we set up strategies for seamless integration of both? Brands need to understand what AI means and how it can actually impact outcomes. It’s time to demand more.
Moderator: Babita Baruah, Managing Partner, GTB
Neeraj Singhal, Country Manager - India, Zeotap
Vinod Thadani, Chief Digital Officer - South Asia, Mindshare
Udayan Chakravarty, Executive Creative Director & VP, Wunderman Thompson
Kunik Patel, Industry Head – Tech, Telecom, OEM & QSR, InMobi
11.20AM LET'S TAKE A BREATHER
Panel: LIFE BEYOND THE WALLS - BUILDING A HEALTHY AD TECH ECOSYSTEM
With growing concerns over privacy and misuse of data, 2019 has been a wake-up call for marketers. It's clear that brands need to refine their marketing strategy and approach to closed ecosystems. Is now the time for new models beyond Facebook and Google to promote objectivity, fair competition, and ultimately, transparency? For the ad-tech providers, what does an inclusive, healthy ecosystem look like?
Moderator: Ashish Karnad, Executive Director iMedia, Nielsen India
Taranjeet Singh, Chief Revenue Officer & Business Head, ZEE5 India
Abhigyan Shekhar, Head of Sales, Viacom18 Media
Vikram Chande, Head of Adobe Advertising Cloud, Adobe India
Rajiv Singh, Head of Digital Ad Sales & Monetization, SonyLiv
THE PEOPLE'S CHOICE:
BE THE INFLUENCER
How well do you understand influencer marketing and its opportunities as well as challenges? Test your opinions with the other attendees and see how you fare! The audience will be given the power to determine how this interactive session unfolds. Are you ready to be the influencer?
Hosted by Roshan Abbas
12.40PM LET'S EAT
THE FUTURE OF SOUND
In a visually cluttered world, is sound the way to break through? As consumers are changing the way they consume music and audio content, how can marketers leverage the changing consumer habits by allowing brands to go where their audiences are? How can marketers adapt their strategies with this emerging channel of digital audio to stay ahead of the curve? Digital audio is redefining personalization - how does this change the way we profile audiences and craft our brand messages? Is a new form of storytelling needed with this new evolution?
Arjun Kolday, Head of Sales, Spotify India
WE HEAR YOU: BE PART OF THE PROGRAMMATIC AUDIO SURVEY
In this survey, we aim to understand the drivers, challenges and adoption of programmatic audio as an option in a changing audio landscape across India. By programmatic audio we mean ads in an audio environment that can be bought programmatically such as radio, podcast and streamed music.
Hosted by Roshan Abbas
MAKING POLLUTION BEAUTIFUL
What if we could capture pollution in the air around us and turn it into something useful? As a chronic inventor, Anirudh is no stranger in marrying innovation and creativity to push boundaries and shake things up. Discover how new carbon-based materials could disrupt age-old processes in industries like fashion, printing and packing - and make the world just a bit cleaner in the process.
Anirudh Sharma, Inventor, Air-Ink
PANEL: UNLOCKING THE VALUE OF TECH IN OOH
As the world of traditional media converges, technology is providing more opportunities for marketers to reach audiences at scale. However, creating relevant advertising experiences across screens remains a significant obstacle in India. Add transparency and ROI concerns to the equation, along with fragmentation in the region and industry, and it becomes clear to see the profound challenges that buyers face. This panel will discuss the tools and strategies that can be used to create differentiated value for brands and agencies in the OOH space.
Gulab Patil, Founder & CEO, Lemma
Rachana Lokhande, Co CEO, Kinetic Worldwide
Anand Chakravarthy, Managing Director, Essence
Are Data Driven Insights driving the Human Touch
The extent of information and insight that the world of data science has made available to brand builders is beyond imagination. Added to this is the power of digitalisation that allows brands to build conversations and relationships in ways that are far more impactful and lasting. Why then is a lot of the creative work not having the breakthrough value and impact that it should? Is there a missing ingredient of Human Insight which when combined with data science can lead to the path-breaking work that all of us work towards?
Rishabha Nayyar, Head of Strategic Planning, 82.5 Communications
3.30PM LET'S TAKE A BREATHER
Social media as an agent of change: The digital journey of a non profit organisation
Make Love Not Scars provides dignity and independence to acid attack survivors. How do we use the power of social media to champion a good cause
Ria Sharma, Founder & President, Make Love Not Scars
Tania Singh, CEO, Make Love Not Scars
The amplification of sports through technology
Digital Transformation has led to an evolution in consumer behaviour, choice and payment exceptions for their premium video content consumption. Data segmentation and insights have led to a transformation in content creation and distribution. Now audience data powered programmatic video advertising has to follow to create a Win, Win, Win for Audiences, Brands and Content owners in Asia, or else the show is over.
Gulshan Verma, SVP & Head of Client and Agency, Hotstar
Fireside chat: DIGTAL EFFICIENCY - FINALLY THE END OF MAD MEN?
In the age of AI, Machine Learning and Automation, are we seeing savvier cost savings or a race to the bottom to meet short-term ROI? This session will pose the hard questions to some of the brightest brains in the region as we look at the future of all things digital in one of the world's fastest growing economies. With a rising Asian middle class meaning more expendable cash for highly connected consumers, how can brands attract - and keep - the holy grail of the loyal customer.
Sai Narayan, CMO, Paisabazaar
Aarti Bharadwaj, VP of Analytics - APAC, Essence
Panel: Thrive, strive or cease to survive - How will marketers evolve?
If change is the only constant, who will thrive in the new environment and amongst the new challenges? Who will Agencies need to hire? How will the roles of marketers evolve with the future consumer? What are the skillsets needed to navigate new media channels in this new exciting era? Let’s discuss what tomorrow’s marketers look like.